Presented by and Presence Switzerland, the House of Switzerland Milano hosts a collective exhibition showcasing Swiss design, during the Design Week in April.

As part of the art direction team, in response to the theme of joy, we transformed the house into a playground. Using ropes as our primary material, we designed swings (single, double, and triple), lianas, and a comprehensive hanging signage system that seamlessly integrated with the house’s architecture. The t-beams supporting the house and our playground elements inspired our display systems. We created various sculptural units by using one singular shape to showcase the works of all the designers.

The ropes also inspired our typographical approach; we used a typeface whose letterforms are determined by the shape of a line. In our materials, digital and printed, typography was often on the move: jumping, swaying, sliding, and twirling.

We welcomed everyone with a bigger-than-life marble track, a seesaw on the balcony (both using the shape of the t-beams from the house), a bag of sweets along with the maps, and many more surprises throughout the house. It was great to collaborate on this project and see everyone interacting with our work with big smiles.

Art direction and scenography with
Lukas Marstaller
Oliver Boualam
Yeliz Secerli